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Boomkat Product Review:
Upwardly mobile Mancunians Cherry Ghost are getting all kinds of exposure at the moment thanks to their lighters-aloft single 'People Help The People', and the album amply lives up to that promise, delivering eleven tracks worth of northern indie soul, not a million miles away from Heavenly labelmates Doves. Cherry Ghost meld that kind of anthemic post-Britpop indie with an Americana influence: the title track opens the album with a skiffling swagger that's part The Coral, part Ryan Adams. The next couple of tracks ('4am' and 'Mountain Bird') give alternate vantage points on this sound, before the aforementioned single muscles its way in, and although it's perilously close to a Keane or Coldplay-style crowd-pleaser, they pull it off with a certain amount of emotive credibility. By this point it's absolutely clear that these guys are going to be huge. But what else have they got to offer? Well, 'False Alarm' stretches the parameters of the word 'epic', incorporating a lavish string section into hints of Arcade Fire for some soulful anthemics. If there are any complaints to be made here, it's that the final 20 minutes or so rely very heavily on this kind of orchestral pomp, but fortunately Cherry Ghost do pull it off very well, making sure they have songs to match the scale, plus the robustness of the album's first half stops them from sounding too syrupy. Impressive stuff indeed.