Boomkat Product Review:
In recent years Morr Music seems to have been on a trajectory that's found the label continually encroaching on outright pop music. It's been no bad thing either: we've had the likes of Seabear, Benni Hemm Hemm and Masha Qrella all contributing some absolutely cracking material to the Berlin label's estimable catalogue, and now It's A Musical, a duo made up of Ellinor Blixt and Robert Kretzschmar continue in this fine tradition with a collection of highly memorable pop ditties driven by largely traditional, non-electronic instruments, with only a handful of tracks ('You Make Me Real' and the almost CSS-like 'Ball Of Joy' being two such examples) permitting synthesizers a central role. While the album deviates wildly from the Morr electronica templates of old it still retains the impeccable homespun production aesthetic and general sense of intimacy that characterises all the best releases on the label. Smashing.