Boomkat Product Review:
A reliable resource for all the finest, quirkiest exploratory electronic pop music, Japanese imprint Flau presents London-based septet Now, a band who have notched up performances alongside Faust, Circle, Tunng and A Hawk And A Hacksaw. Perhaps most impressive of all, last february Mike Watt of The Stooges dedicated the entire duration of a radio show to Now's music. Having a listen to the gentle motorik rhythms of this most approachable of bands, it's pretty hard to imagine how the likes of Faust and The Stooges might possibly be fraternising with them, yet there is a voracious appetite for experimentation embedded in these eminently digestible songs. Reasonably accurate points of reference would be Hot Chip, early Stereolab and electronically-integrated post-punk (especially on the drum machine-emboldened new wave of 'Lies Are Up'), but opening track 'Song' is suggestive of a real sense of ambition underscoring the band's work; it's an eleven minute odyssey of multi-instrumental krautrock propulsion, sounding fantastic as an unlikely opener. Highly recommended.