Boomkat Product Review:
Arriving with a healthy dose of hype, Murkage crew’s Gaika tees up his debut album with Warp after dispensing a pair of fetishised mixtapes.
Perhaps the first artist to front the cover of the Wire magazine off the back of a self-released mixtape (hey, by our reckoning it only took them 15 years to bestow the same accolade on Jamal Moss), and with a strong visual identity conveyed via his series of highly stylised promos, a signature Air Max mask, and a BR performance in London, the Gaika package feels symptomatic of the music industry in 2016.
And then there’s the music. A raid on current American hip hop’s avant fringes, Jamaican dancehall’s maddest aspects, and a sheen of bombastic noise, It’s no-doubt leagues stronger than his work with Murkage crew, and on paper it should entertain us, but it just somehow misses the mark.