Boomkat Product Review:
On the back of Rip It Off, Times New Viking request that you 'Please play loud', though really you won't have a choice. Rip It Off is probably about five times louder than all the other records you own, which no doubt something to do with the post-production work that's gone into this (credited as "mixed & f*cked by TNV and Matt Horseshit at the apt. of Homeland Security.") Signing to Matador hasn't prompted the band into watering down the garage rock assaults of their formidable Siltbreeze recordings of old. When these guys write a pop song - take 'My Head' for example - it sounds like someone immolating a hi-fi during a playback of Psychocandy, with lines like "I need more money, because I need more drugs" articulating the central concerns of youngsters the world over. As punishing as they might initially sound, this band aren't just here to beat you over the head with a skipload of noise and distortion, they know how to sculpt some great hooks too, coming across like a mix of The Strokes, Pavement, or even a 21st century Ramones on songs like 'Post Teen Drama'. To further illustrate what badasses Times New Viking truly are, take another glance at those album credits: when most rock bands look for a string section, it tends to be some quartet to help sweeten up the slow jams. This lot aren't really in the market for that sort of thing though, instead they call upon Burning Star Core's C. Spencer Yeh to perforate some eardrums on the downright vicious 'Relevant: Now'. There's really nothing about Rip It Off that isn't absolutely brilliant.