Boomkat Product Review:
A diverse selection of quirky 30 second compositions designed as "a critique of flighty feed culture" from Laurie Spiegel, Kelman Duran, Lyra Pramuk, Ryuichi Sakamoto, Lafawndah, Visible Cloaks and others.
For 'PRSNT', Barcelona's Modern Obscure Music label asked a selection of artists to come up with a track designed for contemporary attention spans. The label read a study that pinpointed the fact that with information instantly accessible, attention spans are being shortened which is impacting how listeners engage with music. A third of listeners using digital platforms will skip to the next track within 30 seconds, so the label set out to make an album that addressed this phenomenon directly.
Clocking it at around 7 minutes, 'PRSNT' is a short album but is bursting with goodness. The label uses Brian Eno's memorable Windows 95 startup sound as an example and that's fairly accurate. The album kicks off with 'FlyBy', a similarly gaseous slab of ambient flotilla from veteran synthesist and sound designer Laurie Spiegel. Lyra Pramuk's 'Cage' follows closely, building on the spiritual vocal incantations of last year's "Fountain" and backing up her voice with waves of synth.
Air's Nicolas Godin teams up with Pierre Rousseau for 'Page Turner', evoking the spirit of Air for a tight piece of space age library music that might be the album's most memorable moment. Lafawndah also impresses, using her 30 seconds to experiment with rolling club rhythms, while Ryuichi Sakamoto's 'Silence' is precisely that. A mixed bag, but an interesting one; at least it won't take much of your time.