Boomkat Product Review:
SOPHIE presents one of 2015's defining records with the immaculate electro-pop of 'Product'.
Since emerging with a flash remix of Auntie Flo's 'Highlife' in 2012, SOPHIE has infused a minty fresh digital air to modern pop music with a procession of stunning solo singles, co-productions for PC Music's QT, and production credits for Japan's queen of J-pop, Namie Amuro, Mad Decent's LIZ and erm, songwriting for Madonna's 'Bitch I'm Madonna' alongside Ariel Pink.
We'll assume you're already au fait with the record's previous singles - the ecstatic, 'Bipp' and heart-rinsing emultion of 'Elle', or the textural hyper-sensuality of 'Lemonade' and 'Hard' from 2014 - so we'll skip to the new stuff. Msmsmsm ratchets his sound with ambassador-grade trap potency, whilst 'Vysee' sounds like '07 electro-bassline updated by Florian Hecker for a Japanese sex hotel. But it's the final run of cuts that really sends us reeling; 'L.O.V.E.' leaves everyone for dust with its visceral production values, teasing melodies and pointillist edits, whilst the lazer-crafted 'Just Like We Never Said Goodbye' is one of 2015's strangest bubblegum pop hits-in-waiting, or at least one of its most hyper-affected sensations.
In the best sense, this is a record that should divide opinion like few others, and which side of the fence you land on says a lot about your grasp of current, mediated culture. For our 2p, it's the sexiest, provocative, and uncannily tactile grip of tunes we've heard in years; a massive recommendation!