Boomkat Product Review:
Every week I find myself pining for a brand new hip hop record that's going to push things forward, or at least if not push things forward do something really damn good with what we've got already. I don't know how possible this is going to prove in the next few years though as it seems like for the most part the genre's become somewhat apathetic, all to happy to sit back and let things happen rather than making them happen. This can't be said for US producer and ex-Beta Bodega man Supersoul, and after many years of throwing down his dub-fused hip hop template he's finally rustled together an album that doesn't renege on his early promises. Like so many hip hop records this is an album that features a whole bunch of artists (Cyne, Shadowhuntaz, Dynas and Nongenetic to name but four) this is probably because Supersoul is a producer rather than a rapper, but he manages the near-impossible task of harnessing all these voices and bringing them subtly into his work, coming out with a shockingly coherent selection of tracks. I think the key here to Supersoul's success is his use of bass, and like Kaman Leung just a couple of weeks ago we all know that bass makes a huge difference to hip hop. It's not like that's ever been a secret, but you'd be surprised how much serious bass there is on 'Plastic Rap', and how unafraid the man is to let the basslines rule the tracks. Yeah the emcees are important of course, and when you have Cyne or the Shadowhuntaz rhyming on a track you know it, but you're also always aware of that deep as you like bottom end. Hip hop might be in a slump, but I don't think there's ever been a more appropriate time to worship the bass! Awesome stuff..