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Boomkat Product Review:
Will Schwartz of Imperial Teen is the man behind this record, and he can take credit for one of the most bizarre pop records of the year. Very much a budget Justin Timberlake, Schwartz pens tongue-in-cheek R&B-lite that at times sounds like its produced by the same people who do the music for CBeebies and at others like the solo work of New Kids On The Block frontman, Jordan Knight (what? Don't judge me). Apparently the raucous, uninhibited Hey Willpower live performances are a sight to behold, and they've even played sideshow to fellow camp pop travellers, the Scissor Sisters. This doesn't necessarily translate to record however: though the hook-laden joycore of single, 'Hundredaire' has its dubious charms, the grim slowjam sleaze of 'Phenomenon' is a Dane Bowers guest vocal away from hitting the very bottom of the pop abyss, but you kind of expect that's the whole point of this rather disturbing foray into the outer extremeties of kitsch.