Emma DJ
Lay2g
Boomkat Product Review:
Following fluorescent, trap-mangled deployments for UIQ, L.I.E.S. and Youth, Paris-based Finnish producer Emma DJ plays fast and loose with his influences on his Danse Noire debut, disordering Frenchcore, EDM and donk with oblique references to new wave, industrial music, electro-punk and hyperpop. Luminous and frenzied, it's his sleaziest, noisiest and most satisfying full-length yet.
The Parisian underground flickers into view on 'Lay2g', piped from Emma DJ's web2.0-fulled memory banks and delivered with the kind of sleight-of-hand that made his 'Godrime' tapes so vitalizing. The album takes stock of the contemporary landscape by looking back to a less inhibited era; Emma DJ grew up poring thru hype.fm charts and taking a genre-agnostic approach to his listening, and that's reflected here more than ever before. The no-fucks-given lurch of SoundCloud rap is still present, but the producer augments the blueprint even further, duct taping serrated electro-house synths, new wave bleeps and hard dance kicks to his AutuTune-mangled lyrical snippets, overdriven 909s and ATL trills. More than ever, there's the tang of Frenchcore somewhere in the shadows, but Emma DJ swerves the cybernetic bombast, playing up the emotionality instead with breathy trance vocals and Mitsubishi crunching stabs that mollify the whirlwind beats.
His trick on early highlight 'RR.dnk' is lodging himself between AraabMusik's 'Electronic Dreams' and a half-forgotten late night at Bangface, using melodies that wouldn't sound out of place on a Maybach Music production and offsetting them with hyperactive kicks and euphoric, tremolo-heavy voices. On '3rush___E' meanwhile, the pace is still rapid, but Emma DJ beds his rubbery beats in tranquillizing bleep techno pads, decorating his chugging distort-reverse tricks with 16-bit special stage themes. And by 'Kd9', the dream's become a nightmare as the drums shiver towards a relentless gallop and the quivering voices become deafening apparitions. But in between the 180BPM+ thumpers, Emma DJ gives us time to get our breath back: he takes a SOPHIE-like maximalist approach to neon trap on 'bQosYe', saturating the subs and interlacing his anthemic nursery rhyme leads with distorted, pitchy vocal chops, and industrializes French electro on 'I Fuck With Lies', retaining the Justice-like swing but coating his beats with concrete.
On each track, it's Emma DJ's ability to balance his destructive rhythms with heartstring tugging melodies that keeps us coming back. There's the amyl rush of early new wave on tracks like the weepy 'Ilyak' and the ecstatic 'SkyCry', and even the giddy title track manages to descend from gabber-speed hyperpop into muffled, melancholy neo-cloud rap. He covers plenty of ground here, but 'Lay2g' isn't a mixtape, it's a proof-of-concept that's laid out with a smirk, a tear and a middle finger - Emma DJ is applying punk logic to contemporary dance music, and comes to the same conclusion as Atari Teenage Riot did before him.
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Boomkat Product Review:
Following fluorescent, trap-mangled deployments for UIQ, L.I.E.S. and Youth, Paris-based Finnish producer Emma DJ plays fast and loose with his influences on his Danse Noire debut, disordering Frenchcore, EDM and donk with oblique references to new wave, industrial music, electro-punk and hyperpop. Luminous and frenzied, it's his sleaziest, noisiest and most satisfying full-length yet.
The Parisian underground flickers into view on 'Lay2g', piped from Emma DJ's web2.0-fulled memory banks and delivered with the kind of sleight-of-hand that made his 'Godrime' tapes so vitalizing. The album takes stock of the contemporary landscape by looking back to a less inhibited era; Emma DJ grew up poring thru hype.fm charts and taking a genre-agnostic approach to his listening, and that's reflected here more than ever before. The no-fucks-given lurch of SoundCloud rap is still present, but the producer augments the blueprint even further, duct taping serrated electro-house synths, new wave bleeps and hard dance kicks to his AutuTune-mangled lyrical snippets, overdriven 909s and ATL trills. More than ever, there's the tang of Frenchcore somewhere in the shadows, but Emma DJ swerves the cybernetic bombast, playing up the emotionality instead with breathy trance vocals and Mitsubishi crunching stabs that mollify the whirlwind beats.
His trick on early highlight 'RR.dnk' is lodging himself between AraabMusik's 'Electronic Dreams' and a half-forgotten late night at Bangface, using melodies that wouldn't sound out of place on a Maybach Music production and offsetting them with hyperactive kicks and euphoric, tremolo-heavy voices. On '3rush___E' meanwhile, the pace is still rapid, but Emma DJ beds his rubbery beats in tranquillizing bleep techno pads, decorating his chugging distort-reverse tricks with 16-bit special stage themes. And by 'Kd9', the dream's become a nightmare as the drums shiver towards a relentless gallop and the quivering voices become deafening apparitions. But in between the 180BPM+ thumpers, Emma DJ gives us time to get our breath back: he takes a SOPHIE-like maximalist approach to neon trap on 'bQosYe', saturating the subs and interlacing his anthemic nursery rhyme leads with distorted, pitchy vocal chops, and industrializes French electro on 'I Fuck With Lies', retaining the Justice-like swing but coating his beats with concrete.
On each track, it's Emma DJ's ability to balance his destructive rhythms with heartstring tugging melodies that keeps us coming back. There's the amyl rush of early new wave on tracks like the weepy 'Ilyak' and the ecstatic 'SkyCry', and even the giddy title track manages to descend from gabber-speed hyperpop into muffled, melancholy neo-cloud rap. He covers plenty of ground here, but 'Lay2g' isn't a mixtape, it's a proof-of-concept that's laid out with a smirk, a tear and a middle finger - Emma DJ is applying punk logic to contemporary dance music, and comes to the same conclusion as Atari Teenage Riot did before him.
Boomkat Product Review:
Following fluorescent, trap-mangled deployments for UIQ, L.I.E.S. and Youth, Paris-based Finnish producer Emma DJ plays fast and loose with his influences on his Danse Noire debut, disordering Frenchcore, EDM and donk with oblique references to new wave, industrial music, electro-punk and hyperpop. Luminous and frenzied, it's his sleaziest, noisiest and most satisfying full-length yet.
The Parisian underground flickers into view on 'Lay2g', piped from Emma DJ's web2.0-fulled memory banks and delivered with the kind of sleight-of-hand that made his 'Godrime' tapes so vitalizing. The album takes stock of the contemporary landscape by looking back to a less inhibited era; Emma DJ grew up poring thru hype.fm charts and taking a genre-agnostic approach to his listening, and that's reflected here more than ever before. The no-fucks-given lurch of SoundCloud rap is still present, but the producer augments the blueprint even further, duct taping serrated electro-house synths, new wave bleeps and hard dance kicks to his AutuTune-mangled lyrical snippets, overdriven 909s and ATL trills. More than ever, there's the tang of Frenchcore somewhere in the shadows, but Emma DJ swerves the cybernetic bombast, playing up the emotionality instead with breathy trance vocals and Mitsubishi crunching stabs that mollify the whirlwind beats.
His trick on early highlight 'RR.dnk' is lodging himself between AraabMusik's 'Electronic Dreams' and a half-forgotten late night at Bangface, using melodies that wouldn't sound out of place on a Maybach Music production and offsetting them with hyperactive kicks and euphoric, tremolo-heavy voices. On '3rush___E' meanwhile, the pace is still rapid, but Emma DJ beds his rubbery beats in tranquillizing bleep techno pads, decorating his chugging distort-reverse tricks with 16-bit special stage themes. And by 'Kd9', the dream's become a nightmare as the drums shiver towards a relentless gallop and the quivering voices become deafening apparitions. But in between the 180BPM+ thumpers, Emma DJ gives us time to get our breath back: he takes a SOPHIE-like maximalist approach to neon trap on 'bQosYe', saturating the subs and interlacing his anthemic nursery rhyme leads with distorted, pitchy vocal chops, and industrializes French electro on 'I Fuck With Lies', retaining the Justice-like swing but coating his beats with concrete.
On each track, it's Emma DJ's ability to balance his destructive rhythms with heartstring tugging melodies that keeps us coming back. There's the amyl rush of early new wave on tracks like the weepy 'Ilyak' and the ecstatic 'SkyCry', and even the giddy title track manages to descend from gabber-speed hyperpop into muffled, melancholy neo-cloud rap. He covers plenty of ground here, but 'Lay2g' isn't a mixtape, it's a proof-of-concept that's laid out with a smirk, a tear and a middle finger - Emma DJ is applying punk logic to contemporary dance music, and comes to the same conclusion as Atari Teenage Riot did before him.
Boomkat Product Review:
Following fluorescent, trap-mangled deployments for UIQ, L.I.E.S. and Youth, Paris-based Finnish producer Emma DJ plays fast and loose with his influences on his Danse Noire debut, disordering Frenchcore, EDM and donk with oblique references to new wave, industrial music, electro-punk and hyperpop. Luminous and frenzied, it's his sleaziest, noisiest and most satisfying full-length yet.
The Parisian underground flickers into view on 'Lay2g', piped from Emma DJ's web2.0-fulled memory banks and delivered with the kind of sleight-of-hand that made his 'Godrime' tapes so vitalizing. The album takes stock of the contemporary landscape by looking back to a less inhibited era; Emma DJ grew up poring thru hype.fm charts and taking a genre-agnostic approach to his listening, and that's reflected here more than ever before. The no-fucks-given lurch of SoundCloud rap is still present, but the producer augments the blueprint even further, duct taping serrated electro-house synths, new wave bleeps and hard dance kicks to his AutuTune-mangled lyrical snippets, overdriven 909s and ATL trills. More than ever, there's the tang of Frenchcore somewhere in the shadows, but Emma DJ swerves the cybernetic bombast, playing up the emotionality instead with breathy trance vocals and Mitsubishi crunching stabs that mollify the whirlwind beats.
His trick on early highlight 'RR.dnk' is lodging himself between AraabMusik's 'Electronic Dreams' and a half-forgotten late night at Bangface, using melodies that wouldn't sound out of place on a Maybach Music production and offsetting them with hyperactive kicks and euphoric, tremolo-heavy voices. On '3rush___E' meanwhile, the pace is still rapid, but Emma DJ beds his rubbery beats in tranquillizing bleep techno pads, decorating his chugging distort-reverse tricks with 16-bit special stage themes. And by 'Kd9', the dream's become a nightmare as the drums shiver towards a relentless gallop and the quivering voices become deafening apparitions. But in between the 180BPM+ thumpers, Emma DJ gives us time to get our breath back: he takes a SOPHIE-like maximalist approach to neon trap on 'bQosYe', saturating the subs and interlacing his anthemic nursery rhyme leads with distorted, pitchy vocal chops, and industrializes French electro on 'I Fuck With Lies', retaining the Justice-like swing but coating his beats with concrete.
On each track, it's Emma DJ's ability to balance his destructive rhythms with heartstring tugging melodies that keeps us coming back. There's the amyl rush of early new wave on tracks like the weepy 'Ilyak' and the ecstatic 'SkyCry', and even the giddy title track manages to descend from gabber-speed hyperpop into muffled, melancholy neo-cloud rap. He covers plenty of ground here, but 'Lay2g' isn't a mixtape, it's a proof-of-concept that's laid out with a smirk, a tear and a middle finger - Emma DJ is applying punk logic to contemporary dance music, and comes to the same conclusion as Atari Teenage Riot did before him.
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