Boomkat Product Review:
A splendid debut album from erstwhile Too Pure band It Hugs Back, Inside Your Guitar isn't reliant on any one set of guiding principles for its sound, happily skipping between C86-style twee pop, Kevin Shields-style texture guitar and a surprisingly bold dollop of Wilco along the way. Both in opener 'Q' and 'Forgotten Song' you'll find yourself thinking of 'Muzzle Of Bees' or something along those lines from A Ghost Is Born. This is by no means a bad thing, and its refreshing to hear a British band embracing such a developed and embellished style of songwriting. Contemporary predilections don't go entirely out of the window however - the shoegaze sounds of 'Back Down' will have you thinking it's 1990 all over again and you're listening to Ride or something. Even so, its a thrilling enough piece of music in its own right and there's most certainly enough pop experimentation and all round cunning on show here to hold your attention. Recommended.