Boomkat Product Review:
Memphis legends Three 6 Mafia swelled the project on 'Hypnotize Camp Posse', bringing in the whole extended family, with DJ Paul and Juicy J taking charge of the production as usual. Underrated at the time, it's never sounded more relevant, with crucial appearances from La Chat, Gangsta Boo and Pastor Troy.
In 2000, Three 6 Mafia were at the height of their game. The influential band's album 'When the Smoke Clears: Sixty 6, Sixty 1' still stands as their most successful release, featuring the enduring, UGK-featuring standout 'Sippin' on Some Syrup', but it wasn't the only full-length they engineered that year. 'Hypnotize Camp Posse' was a chance for DJ Paul and Juicy J to shine a spotlight on their Hypnotize Minds label and capitalize on some of the interest in their popular sound. As well as featuring regular members Gangsta Boo, Crunchy Black, Koopsta Knicca and Lord Infamous, the 17-tracker also brought in La Chat, Project Pat (Juicy J's brother), ATL rapper Pastor Troy, T-Rock, Scan Man, M.C. Mack, Lil E and Mr. Del.
With DJ Paul and Juicy J handling the beats throughout, the chunky, foundational Memphis sound - booming 808s, tinny sound module strings, trunk-rattling subs - is left intact, leaving the sprawling crew to fill in the gaps. And while it's not as coherent as Three 6 Mafia's "proper" albums, there's plenty here to excite latter day genre converts. At the time, Southern rap was maligned by many critics who prioritized the East Coast and West Coast regions, and now that distinction seems hazy. Three 6 Mafia's jerky beats and breathless, tongue-twisting rhymes have seeped into the collective imagination, inspiring countless trap operatives, and the whole "phonk" subgenre.
Particular stand-outs include Gangsta Boo & Koopsta Knicca's spine-tingling 'We Ain't Playin', Gangsta Boo & Juicy J's x-rated squelcher 'D-Suckin'-H' and La Chat's brilliant, piano-led 'Hoes Can Be Like N****'.