Boomkat Product Review:
Peacers / Sic Alps lead singer Mike Donovan steps out from behind the ash-stained curtain for his second solo album in the past five years, ‘How To Get Your Record Played In Shops’.
"How To Get Your Record Played In Shops’ is a tribute to the streets where you find the shops that play the records. To pin down this increasingly imagined place, Mike DIYs it to the max, recording everything himself and playing most of it too, basing it largely on piano riffs, which is something different, especially with adding touches of other keys and notes of whatever fits into the scape. The combination of these colourful backings with Mike’s synapse-shifting lyric wit leads us into new odd corners, where the only option seems to be the mirror and eyes looking back deadly at us. Yet, in the chilly sling of SF, the legend of communal lifestyle rules on and, with help from the lads in spots and a Bo ‘Bozmo’ Moore cover to boot, this record can be stowed safely beneath the Peacers umbrella - even in the solo-ist of moments, when Mike’s hand on the piano is delightfully blurry among the reverbs, his voice listing along the falsetto borderline, smile frozen, as a feeling of aloneness and absolute nothing becomes poignantly alive.
Despite (no, because of) all the carnage, ‘How To Get Your Record Played In Shops’ is something to make you really happy when you stumble upon it in the bin, a secret communication outside the lines of corporation entertainment, news media and the rest of the contemporary corruption influences."