Boomkat Product Review:
Excoriating blasts of cyberpunk noise from Chicago’s HIDE. Wretched and pointedly politicised bile coughed up from the gut via well-honed industrial instincts. This sh*t stinks in the best way. Big RIYL TG, Pharmakon, Rabit, Croww, Prison Religion
“HIDE's second full length album Hell is Here on Dais sees the band's evolution pushed even further. The tone is sick and heavy. Using their previously established blueprint of complex drum programming, stomach churning sub bass and aggressive expressive vocals, Gabel and Sher poke and prod at the perception of musical context, and remind the listener that feelings of anxiety, pain, and discomfort are equally as important as those of resolution. Perhaps the strongest tool utilized here is the material’s dichotomy between the abrasive and the sterile. Beneath the crushing noisy exterior, sparks the familiar human voice. Divorced from their caustic counterparts Gabel’s vocals play a decisive role in cementing narrative for the material’s uncompromising assault on the senses.
Opening track “Chainsaw” immediately lays the groundwork for the excursion to come. Twisted, cold, and dry repetition soundtracks a one sided catcalling verbal assault. The theme of objectification carries through to the following track “999” with the use of a well placed vocal sample that declares “...when you depersonalize another person... it seems to make it easier to do things you shouldn’t do.”. This sentiment is expertly echoed throughout the rest of Hell Is Here and attempts to forcefully remind the listener of humanity’s absurd and animalistic nature. Nearing the end of the punishing trek we find“Pain”, which is arguably the record’s most formidable use of space. The call and response nature of both the harsh percussive elements paired with the impending vocals effectively induces a deafening anxiety that’s rivaled only by the lyrical content of Gabel’s shrieking voice.
"SSSD" (which stands for Self Self Self Destruct) calls for total destruction of the ego via empathy. Here Gabel instructs the listener "Become nothing, you can feel everything, become nothing, you can be anything" in an effort to destroy the societal constructs that dictate the way we view ourselves and interact with others/the earth. "Raw Dream" closes out the album with driving focus and a determination to calmly but not quietly move forward despite feeling beat down and powerless, as a response to it even. "Raw Dream" is an anthem for the disenfranchised's rising up, a long overdue and joyous recalibration of an imbalance of power.”