Boomkat Product Review:
This is an incredibly strange album - it's still just about something you could classify as pop music, but it's all so fractured and eccentric that you'd have a job slotting it into any genre at all. You may recall Toog's 2004 long-player Lou Etendue, which itself was conspicuously deviant in its approach to electronic pop music, although was arguably most notable for the guest appearance of Italian actress/director Asia Argento. On Goto Toog continues to baffle with his unfocused, slightly surreal approach, launching the record with some truly lurid Seinfeld-esque slap bass, neon synth tones, whistling, automotive noises and other such nonsense. ALl this comes together in time for the vocal's first appearance, and the whole queasy enterprise starts to sound like a collaboration between Serge Gainsbourg and The Mighty Boosh, with lines like: "My favourite jam/Traffic jam/[...]my favourite jam is made of people" cropping up across the track's duration. Elsewhere you get slightly more coherent Gallic pop statements from 'Où Va La Vie', 'Alabama Gay' and the disarmingly excellent 'My House', plus a few weirdo soundscape moments from the likes of 'What Did You Say', the lovely piano-centred 'Are Visages Electric' and 'La Chambre Noire'. After the Lou Etendue's Asia Argento collaborations, Goto prompts a further suggestion that Monsieur Toog has friends in high places: Michel Gondry makes a guest appearance on album closer 'L'Esprit De L'Inventeur', adding a spoken word component for a fleeting couple of measures. It's a rather minor role, but since he's credited, presumably Gondry's fully aware he's on the album. Anyway, this is a very peculiar album, but not one that comes without some level of endorsement. And I really can't be any clearer than that - I mean, I really can't.