Boomkat Product Review:
Hobby Industries is a label we always keep our eye on; like the proverbial box of chocs, you ne’er know what you’re going to get – Mark Fell, Carsten Nicolai, Goodiepal, Dub Tractor and Aslope are among the disparate artists who’ve contributed to its catalogue. The latest addition to the HI family is Danish artist Eloq, who makes sharply edited future hip-hop riddims clearly influenced by the UK wave of Rustie, Hud Mo and Joker. ‘Why Don’t You’, a synthed-out biz-R&B anthem, draws us in with its martial drums and chipmunk vocals, but the EP really warms up with ‘Gimme More’, plangent minor key chords addressing a strict rudeboy skank. 'Mag-fucking-neto' is bolshy electro-crunk marred ever so slightly by Eloq’s constant sampled shout-outs to himself ("Who's producing the beats? Eloq.."), but we’re back on course with the deadly ‘Why Don’t You (Rebuild and Opiated)’- detuned subs and broken snares approaching a never-before-imagined fusion of 2step and boom-bap hip-hop. 'Phat' is just low-riding, minimal 21st century G-funk of the highest order and fully earns its title; ‘Dimensjon’ closes the EP in luxuriant, MDMA-charged boogie-funk fashion. Sharp styles from an evidently very talented newcomer.