Boomkat Product Review:
Coolly intricate jazz-fusion pop, Brainfeeder-style, from LA singer-songwriter/producer Artadi (Pollyn, Knower), effortlessly contouring stacked chord changes with properly enchanting vox
Known to us for her ohrwurm vocal beautifully deployed by Moodymann on his overlooked remix of Pollyn, Genevieve Artadi is a keen part of the LA scene, regularly collaborating with likes of Louis Cole (Knower) and appearing on LPs by Thundercat, Jacob Collier, Sam Wilkes, and players across the spectrum of Brazilian, Afro-Latin, and future jazz musics. ‘Forever Forever’ is her 2nd album for Flying Lotus’ label after 2020’s ‘Dizzy Strange Summer’ and switches up the styles of that album in a more ebullient, effusive bevy encompassing ‘60s psyche soul, Stereolab-like lounging bops, electro-jazz aces and superb broken beat bits recalling 4 Hero. It’s a lot, but never overbearing, and we could happily listen to her deft, honeyed tones all day.
“Genevieve hails from the scarily talented crew that includes Louis Cole, Pedro Martins, Sam Gendel, Sam Wilkes, Jacob Mann and Chiquita Magic, bearing a similar foundation of classical and jazz traditions offset with a healthy punk attitude and passion for musical hybridity and fusion. She admits that being surrounded by these talented individuals is motivation to create in and of itself.
Drawing on the spiritual teachings of Thích Nhất Hạnh – the Vietnamese Thiền Buddhist monk known as the “father of mindfulness”; Ram Dass (guru of modern yoga); Eckhart Tolle and Jiddu Krishnamurti, Genevieve reflects on her relationships, growing up and her adventures in life on this new album. “‘Forever Forever’ is an album about the love I have for the people in my life, attempting to express with a lot of care different sides of it: reassurance, acceptance of change, ruptures, joy.”
Genevieve also emphasizes the importance of anime in her life: “It has inspired me to adopt a bold, full-hearted attitude to my music but also my life more generally,” she acknowledges, referencing a few favourites: Naruto (“It’s changed my life”), Attack on Titan, Rurouni Kenshin, Hikaru No Go, and Jojo’s Bizarre Adventures.
Half of the songs for “Forever Forever” were originally written for big band, with Genevieve having struck up a relationship with the Grammy-nominated Norrbotten Big Band from Sweden with whom she has been a composer in residence and performed live many times. Consequently, she says that she listened to Duke Ellington and Gil Evans with Miles Davis in pursuit of a creative spark. “The rest I think is just everything from my past that is in my subconscious,” she says. “Random flashes of inspiration from Chopin, Bach (I was learning some 2-part inventions during the lockdown), Debussy, Nancy Wilson, Björk, Ryan Power, Nobukazu Takemura, The Beatles, Dionne Warwick…”