Boomkat Product Review:
Lolina’s Relaxin Records serve proper synth-pop peaches from London’s fuzzy underbelly by the mysterious Great Area, set to pique attentions of Bar Italia, Broadcast, Carla Dal Forno, Victor De Roo or Susu Laroche fans...
Puckered with instantly memorable hooks and subtly shimmering with micro-dosed textures, ‘Follow Your Nature’ is one for connoisseurs of lokey pop with a contemporary but knowingly retro slant. Indicative of a wider subculture that’s back-pedalling into the present future, Great Area’s 2nd album follows introductions made on the xquisite releases label in ’21, and a song on the Left Alone label’s compilation ‘Everything Was Supposed to Be So Easy’ with their most substantial - if exactingly succinct - suite of songs for modern dreamers and pop music cherry-pickers.
With no one song ever outstaying its welcome, the elegant effortlessness of ‘Follow Your Nature’ betrays a mind for fine-tuned songwriting under the hood. Classic synth-pop levels of efficiency are evident on every tune, with the cantering title song measuring distance between The Raincoats, Broadcast, and Carla Dal Forno via uncanny traces of smeared electronics, and ‘everytime’ recalling the off-the-cuff style of Relaxin Records’ label boss Alina Astrova (aka Hype Williams’ Inga Copland) as much as Bar Italia’s baroque indie pop or the new-old lustre of Victor De Roo’s Kontakt Group delicacies.
One listen to the loping goth-pop jangle of ‘so very’ or the wrong-end-of-telescope grand sashay to ‘dust’ and the Eastern-facing ’shipping’ will either have you properly snagged or shrugging, there’s no mid ground.