Boomkat Product Review:
AJ Tracey assumes the character of a rising young basketball player appearing in a livestreamed press conference to reveal his next move: a lucrative deal with major franchise Revenge Athletic ahead of a crucial playoff game.
"The broadcast ends with the true reveal: AJ’s highly anticipated sophomore album ‘FLU GAME’ will finally arrive. Always pushing boundaries with his creative output, AJ’s campaign draws influence from the story of Michael Jordan and his Chicago Bulls team in the late 90s, with ‘FLU GAME’ referencing one of MJ’s most memorable championship games where he overcame a nasty bout of food poisoning (brought on by a dodgy takeaway pizza) and took the Bulls to the championship. Revenge Athletic are a franchise on the brink of a massive championship win and AJ is their new star. All we know for now is that AJ is about to take us into this new world, as he dons the number 10 jersey and states he’s “ready to get going [and] do what I’ve always done.”
‘FLU GAME’ sees AJ showcasing twelve brand new tracks, with tantalising features including Kehlani, T-Pain, SahBabii, NAV and Millie Go Lightly. On the production front, AJ calls on regular collaborators Nyge, The Elements, Kazza, AoD and Remedee. The project also features the UK Top Five singles ‘Bringing It Back’ with Digga D, ‘West Ten’' with Mabel and the Platinum smash ‘Dinner Guest’ featuring MoStack. AJ Tracey is a man on an unstoppable, independently built trajectory. 2020 was his biggest year to date, with (certified Gold) single ‘West Ten’ alongside Mabel landing in the wake of chart-scaling ‘Dinner Guest’ featuring MoStack (Platinum), Number 1 charity single ‘Times Like These’ (alongside Dua Lipa, Rag & Bone Man and The Foo Fighters) and the Platinum-certified TikTok sensation ‘Rain’ with Aitch, which went on to become the most watched UK YouTube video of 2020. AJ finished the year with a stand-out feature on Headie One’s enormous anthem ‘Ain’t It Different’ alongside Stormzy, a Platinum certified track that peaked at Number 2 in the UK Singles Chart."