Boomkat Product Review:
After three years of yoking dancefloors to their steely pulse, Factory Floor yield this humdinger of a debut album on DFA.
Since their 'Untitled' 10" and 'A Wooden Box' 12"s in 2010, they've refined the art of minimalist dance music to an electrifying, elemental pulse, exploring the virtues of repetition to almost religious degrees. This eponymous album debut is their defining statement to date, combining reworked versions of previously released zingers, 'Two Different Ways' and 'Fall Back', with eight brand new productions, each as taut and economical as the next.
Revelling in the subtlety of tessellating, moiré-d patterns chugged up in sparks and fibrillating fits from a knackered drum kit, Roland SPDS sample pads, Fender Telecaster, modified Roland SH101 and Jomox Xbase drum machine, Nik Colk's meditatively detached and blank-eyed gynoid vocals lend an almost-human element to their Morris-metronomic rhythms. Opener 'Turn It Up' has the kind of teasing, spacious groove and canny mixing balance which begs you to do as it instructs, setting the tone for a tortuous ride that sticks to its discipline with unswerving vision, taking in the post-punk swagger of 'Here Again', the jagged 16-note EBM synthlines of 'How You Say', and the Chicagoan industro-house sexiness of 'Breath I' to close. For those willing to submit and be dominated by it, 'Factory Floor' will rattle your bones in a way you wont forget.