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Boomkat Product Review:
One of the most excitedly anticipated and talked about rock albums of 2010 arrives after a snowballing of blog attention, and great lead-up singles. The buzz around Best Coast was to some extent inherited from frontwoman Bethany Cosentino's previous band, Pocahaunted, but this current project provides a very different outlet for her talents. After early ultra lo-fi bedroom recordings - with the help of cohort Bobb Bruno - Cosentino has nurtured Best Coast into a fully fledged alt. pop forced to be reckoned with, prompting parallels to be drawn with '90s American lo-fi, grunge and like-minded West Coasters like Wavves (who similarly litter recordings with references to beaches, the summer and weed). Naivety and songwriting simplicity seeps through every pore of Crazy For You, but what Bethany Cosentino lacks in musicianship and innovation she effortlessly makes up for thanks to an understanding of classic pop music and her innate ability to write great songs out of two-and-a-half chords at a time. Lyrically these pieces don't stray too far beyond the realm of heartache cliche, and yet as with the join-the-dots chord wrangling every passing moment is underscored by a palpable sense of honesty and sincerity. Cuts like the heavenly 'Our Deal' or opener 'Boyfriend' could hardly be more perfectly formed, despite their primal, ostensibly hackneyed assemblage; lines like "I wish he was my boyfriend/I'd love him to the very end/But instead he is just a friend" don't look great on paper, and yet on record there's some real pop alchemy afoot here.