Rebecca Black, Hannah Diamond, Cecile Believe, Tommy Cash, and many more, lend vox to umru’s first album
One of PC Music’s relatively newer recruits to the hyperpop frontline of the 2020’s, New York’s umru trades in the sort of EDM and TikTok pop-adjacent songwriting and production that draws a line in the metaphorical sand between epochs. You’ll either love it break bones wincing at the nowness of ‘comfort noise’, which wears its contemporary styles proudly with appearance of ‘Friday’ singer Rebecca Black - one of her generation’s most definitive and divisive gobs - on ‘heart2’, while Tommy Cash’s kompromat on Danny L Harle earns him a spot on ‘check1’, and PC Music MVP Hannah Diamond jumps in on the gurned EDM-reggaeton of ‘all i need’. However, umru is at best when undressed of collaborators and left to his own devices on the title tune, a beat-less number recalling an AI emulating The Dream, or likewise SOPHIE’s work with Charli XCX.
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Rebecca Black, Hannah Diamond, Cecile Believe, Tommy Cash, and many more, lend vox to umru’s first album
One of PC Music’s relatively newer recruits to the hyperpop frontline of the 2020’s, New York’s umru trades in the sort of EDM and TikTok pop-adjacent songwriting and production that draws a line in the metaphorical sand between epochs. You’ll either love it break bones wincing at the nowness of ‘comfort noise’, which wears its contemporary styles proudly with appearance of ‘Friday’ singer Rebecca Black - one of her generation’s most definitive and divisive gobs - on ‘heart2’, while Tommy Cash’s kompromat on Danny L Harle earns him a spot on ‘check1’, and PC Music MVP Hannah Diamond jumps in on the gurned EDM-reggaeton of ‘all i need’. However, umru is at best when undressed of collaborators and left to his own devices on the title tune, a beat-less number recalling an AI emulating The Dream, or likewise SOPHIE’s work with Charli XCX.
Rebecca Black, Hannah Diamond, Cecile Believe, Tommy Cash, and many more, lend vox to umru’s first album
One of PC Music’s relatively newer recruits to the hyperpop frontline of the 2020’s, New York’s umru trades in the sort of EDM and TikTok pop-adjacent songwriting and production that draws a line in the metaphorical sand between epochs. You’ll either love it break bones wincing at the nowness of ‘comfort noise’, which wears its contemporary styles proudly with appearance of ‘Friday’ singer Rebecca Black - one of her generation’s most definitive and divisive gobs - on ‘heart2’, while Tommy Cash’s kompromat on Danny L Harle earns him a spot on ‘check1’, and PC Music MVP Hannah Diamond jumps in on the gurned EDM-reggaeton of ‘all i need’. However, umru is at best when undressed of collaborators and left to his own devices on the title tune, a beat-less number recalling an AI emulating The Dream, or likewise SOPHIE’s work with Charli XCX.
Rebecca Black, Hannah Diamond, Cecile Believe, Tommy Cash, and many more, lend vox to umru’s first album
One of PC Music’s relatively newer recruits to the hyperpop frontline of the 2020’s, New York’s umru trades in the sort of EDM and TikTok pop-adjacent songwriting and production that draws a line in the metaphorical sand between epochs. You’ll either love it break bones wincing at the nowness of ‘comfort noise’, which wears its contemporary styles proudly with appearance of ‘Friday’ singer Rebecca Black - one of her generation’s most definitive and divisive gobs - on ‘heart2’, while Tommy Cash’s kompromat on Danny L Harle earns him a spot on ‘check1’, and PC Music MVP Hannah Diamond jumps in on the gurned EDM-reggaeton of ‘all i need’. However, umru is at best when undressed of collaborators and left to his own devices on the title tune, a beat-less number recalling an AI emulating The Dream, or likewise SOPHIE’s work with Charli XCX.
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Rebecca Black, Hannah Diamond, Cecile Believe, Tommy Cash, and many more, lend vox to umru’s first album
One of PC Music’s relatively newer recruits to the hyperpop frontline of the 2020’s, New York’s umru trades in the sort of EDM and TikTok pop-adjacent songwriting and production that draws a line in the metaphorical sand between epochs. You’ll either love it break bones wincing at the nowness of ‘comfort noise’, which wears its contemporary styles proudly with appearance of ‘Friday’ singer Rebecca Black - one of her generation’s most definitive and divisive gobs - on ‘heart2’, while Tommy Cash’s kompromat on Danny L Harle earns him a spot on ‘check1’, and PC Music MVP Hannah Diamond jumps in on the gurned EDM-reggaeton of ‘all i need’. However, umru is at best when undressed of collaborators and left to his own devices on the title tune, a beat-less number recalling an AI emulating The Dream, or likewise SOPHIE’s work with Charli XCX.