Boomkat Product Review:
PC Music’s Girlfriend Of The Year spits out 2016’s maddest chunk of pop music with her debut album Call Him A Doctor, cramming nine pieces of slashing hooks, lacerating lyrics and even a masterfully f**ked version of Castles in the Sky, all in just over 20 minutes.
This is modafinil pop par excellence, operating at the highest levels of appreciation for populist needs, but subtly (and not so subtly) tweaking the formula until it resembles a sort of pop that has stared way too hard in the mirror, whilst high AF, until it’s actually popped out on the other side.
Sourcing inspiration from global markets of economically attuned song-writing as much as avant-garde art and noise, like some sort of sonic Cindy Sherman for the selfie generation, GFTOY is in sublime, hyperlucid control of her musical image, shaping her girl next door poses into perfectly surreal versions of what Tay Tay, Britters or the latest X-Factor mould wishes they were.
Pure aspartame times. Game over.