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Boomkat Product Review:
South Korean-born, LA-based producer, rapper and singer Park Hye Jin impressed with her "How Can I" EP and Clams Casino, Blood Orange and Nosaj Thing collaborations. "Before I Die" is a mixtape-like effort that combines disparate flavors of hip-hop and dance with sunny K-pop vocals and riffs.
'Before I Die' attempts a lot, but struggles to escape its cascade of influences. Park Hye Jin sounds most comfortable when she works in a house mode. Opening track 'Let's Sing Let's Dance' is the album's most successful track, her voice is assured whether singing or offering deadpan phrases and the production is propulsive and effective. But when she veers into overworked rap subgenres ('Before I Die', 'Where Did I Go') it gets a bit murkier.
It's not all bad news: 'Good Morning Good Night' is a blissful downtempo cut, and 'Can I Get Your Number' interpolates LA's short-lived jerkin' sound in a respectful way. But "Before I Die" is just too disjointed to fully lean into.