Boomkat Product Review:
After helping shaping (hyper)pop music for the past decade, A.G. Cook presents their 2nd solo album in the slipstream of ‘7G’, their 2020 debut LP, proper
In case you’ve been snoozing under a rock for the past half decade (we wouldn’t blame you tbh), we’ll remind you that A.G. Cook has gained renown as the game-accelerating producer for Charli XCX. He’s also produced for Jónsi (Sigur Ros) and Kim Petras, as well as some of PC Music’s hottest property including GFTOY over the interim, leading him to be hailed as a pioneer of an emergent “hyper pop” style in the process. However, if you’re “of an age”, it’s maybe best to place his work in context stretching from Scritti Politti’s shiny pop to Max Martin (Britney, N’Sync, Backstreet Boys et al), but with additional strong influence from boy racer style Makina and Eurodance, to boot.
His 2nd album ‘Apple’ is an ideally marmite and aspartame flavoured example of Cook’s style, firing 10 shots of hyper-pert contemporary composition, taking in whiny autotuned country pish on ‘Oh Yeag’ and avant-terrace-ready anthems such as ‘Xxoplex’, next to craftier highlights of gurning chamber-pop experiments in ‘Animals’ and the flighty ‘Stargon’, plus the needling niceness in ‘Airhead’, breezy airport reggae pop in ‘The Darkness’, and stadium-sized bedroom pop in ‘Lifeline’ starring Chairlift’s Caroline Polachek.
Let’s be honest, it’s kind of disposable shite and we’ll probably never listen to it ever again, but ‘Apple’ remains an intriguing symptom of recent decades’ hypermodern culture.