Boomkat Product Review:
Big Dada's new Canadian signing Rollie Pemberton is just the sort of figure to start getting over-eager press types using phrases like 'Next level' in an excessively casual fashion, with songs like early single 'In Search Of The Youth Crew' carried along by high energy house rhythms and cut up sampling you wouldn't normally hear in the rap universe. To many traditionalists this is going to sound fairly horrendous, straying too far from the essence of hip hop. The album opener 'Do I Miss My Friends?' is a very different outing however, initially restricting itself to a multitracked a cappella recording. It's one of the very few examples of doo wop crossing over into hip hop, perhaps setting up the most potentially comical new genre names around. More conventional productions aren't entirely out of the picture on Afterparty Babies however: the LP hits its stride on tracks like 'Real Estate', with its heavy-duty digital cuts and scratches, and 'Messages Matter', which conducts its affairs with a more conventional use of sampling. Furthermore, Pemberton's lyrics serve him well on this debut, filling in a picture of an agreeable, highly skilled writer, who's only just getting warmed up.